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Tips for Holiday Home Selling

November 17, 2014
From Loan Officer Joy James

From Loan Officer Joy James

Is it possible to sell a home during the holidays? When families are busy shopping, cooking, celebrating?  It is possible. There may be fewer buyers in the market, but if they are actively looking at that time, they are serious!

Here are a few tips for your sellers on how to use the cheerfulness of the holidays to make their homes more marketable without overdoing it!

  1. Keep decorations simple. Just like de-cluttering extra furniture and accessories opens up a home and makes it appear bigger, keeping holiday decorations tasteful and appropriately sized will help the home look more attractive. A huge Santa and reindeer that takes up the entire family room may be cute, but it will make it hard for a buyer to see beyond it to the bones of the home.
  2. Keep it universal. This is an important time for people of all faiths, but that is the point. People of all faiths, or no faith at all – will be visiting the home for sale. Help them visualize themselves celebrating the holidays in the home by keeping festive looks universal to any family’s traditions. Garland, lights, candles and even simmering cinnamon on the stove look and smell lovely and allow a family to fill in the blanks on how their own holidays might be in that home.
  3. Make sure fall cleanup is done.  Dying plants and rotting leaves don’t leave the impression that a home is well tended. If a seller’s home is in an area in which plants die back over the winter or just don’t look as robust as they could, make sure they are cut down or filled in with other more attractive plantings.  If possible, have summer photos of the yard and flowerbeds available so buyers can see what the property looks like when everything is fully in bloom.
  4. Be sure photos are superb and add a video tour.  You never know what kind of weather to expect in winter and that can inhibit buyers from touring your home. In addition, most buyers view online listings first, so it’s essential to have clear, bright photos of the home and its best features. That can mean the difference between a call from an interested buyer and one who clicks through to the next property.
  5. Hire a real estate professional who will work as hard during the holidays as the rest of the year!
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