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Thought Leadership – Another Way of Selling Yourself

November 10, 2014
From Loan Officer Eddie Kirby

From Loan Officer Eddie Kirby

What is thought leadership and why does it matter? It sounds like a lofty business theory, but it is just establishing your credibility as an expert in your industry. This is one of those action items that may seem unimportant among the daily tasks that are more pressing, but it’s an important marketing tactic that pays off in the long run.

How do you establish yourself as a thought leader?

1.    Share about timely real estate topics. There are many ways to communicate what you know while giving important information to prospects, current customers, colleagues, and others. One easy way is by using LinkedIn. It’s a great platform for sharing interesting facts, news, relevant articles with colleagues and other business connections that could be customers. It’s a good first step to building your reputation as a thought leader without writing your own blog.

2.    Write about things you have expertise in. Ultimately, writing your own blog, newsletter, article or white paper can launch your image as a thought leader in real estate. Start with a blog and write a few paragraphs for it once or twice a week. Choose topics that are valuable to others and let them know that you are knowledgeable and experienced in what you are sharing. You can create a small library and post them over time, if that’s easier, but keep in mind that you want your topics to be relevant to what’s happening in the market now, and you want to be the voice others look to for insight on what to do.

3.    Talk about what you know. Another quick and easy way to share expertise is by creating a video. There are many videos on YouTube that discuss market trends, best practices, and other real estate topics. You don’t need a professional videographer, but you do need to be aware of the surroundings you choose for your video, and you need to be comfortable and very familiar with what you want to say so it sounds and looks natural. Videos, in emails and on Facebook, draw many more clicks than plain ‘ole text, so even if it feels overwhelming, recording a video on something you have a lot of experience with is something to consider.

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