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Home Staging – Smart Strategy or Waste of Money?

July 14, 2014
From Loan Officer Eddie Kirby

From Loan Officer Eddie Kirby

Which clients are good candidates for home staging? Your largest property listings? Those that are already vacant? Homes that just need some new paint and fresh flowers?  Is home staging even worth the investment? The truth is every house can benefit from home staging, no matter the size of the house or the neighborhood.

Home staging is not redecorating. It’s redesigning the space to bring the most attractive or unique aspects to the forefront. It’s also not about removing all of the personality with taupe paint and bare kitchen counters… it’s about making that space more universally appealing to buyers so they can visualize themselves in the home.

So why don’t all real estate professionals suggest home staging?

  1. Myth #1: Staging is really just de-cluttering a home. My sellers can do that.  Staging is more than de-cluttering. Although some items are removed, a home stager will usually use items that are there by moving them into different locations, arrangements, or by accenting them with other accessories.  It’s more about de-personalizing the space so that anyone can see themselves live there.
  2. Myth #2: Staging is easiest in an empty home. Actually, it’s helpful to have the seller’s furniture because much of it can be the foundation on which to build. Accessorizing what is already there is easier and less expensive than starting from scratch.
  3. Myth #3: Staging strips out color and personality and makes the home a blank slate. Staging actually tries to make the most of what is already there so major changes don’t have to be made. Paint colors can be toned done or highlighted with pillows, wall hangings, or other décor.  Rooms are given a breath of fresh air, and usually with just a few strategic changes or additions.
  4. Myth #4: Staging is expensive.  The investment in staging typically pays off in a home that’s on the market for less time and one that secures a higher price. The longer a home is on the market, the more likely a seller will have to drop the price. 94% of homes staged by an Accredited Staging Professional sold in 29 days or less, compared to an average of 145 days for homes that were not staged*.

http://stagedhomes.com/mediacenter/stagingstatistics.php, http://styledstagedsold.blogs.realtor.org/2014/05/26/3-myths-about-home-staging/

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