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New Ways to Use Facebook to Promote Your Business

February 17, 2014
From Loan Officer Daphne Tapp

From Loan Officer Daphne Tapp

Facebook remains a force in social media marketing. But to use it to its full potential, you have to go beyond typical status updates to maximize the tools and opportunities it offers. Some of the more recent changes to Facebook open up new ways for real estate professionals to leverage the social media network for promoting their brands.

Cover Photos

You know that large area at the top of your wall? Well, Facebook has relaxed its rules on how it can be used (it previously limited the amount of text allowed there) so it can now be legitimately viewed as a virtual billboard just waiting to be used. On the other hand, Facebook is social not sales. Overtly sales-oriented posts annoy most users. Appeal to building relationships and providing useful information instead of simply marketing your properties or business. Try a quote housing statistic or a short testimonial from a customer.

Switch this photo out once or twice a week with something new; by making the change, your new photo is re-announced in Facebook newsfeeds. Research from HubSpot notes that photos draw 53% more likes than regular posts and 104% more comments!

Infographics

How do you make your status stand out and intrigue people to read further or comment on it? Go visual with an infographic. If you search, you’ll find several infographic creators online; some are free. Play around with them. What facts would be beneficial to share with Facebook friends? Stats on mortgages? Market trends? Remodeling projects and their return on investment? Anything that you think might interest your clients can be an excellent idea. Infographics stand out among a newsfeed of regular postings, and provide useful information at a glance, making them popular with Facebook users.

Facebook tabs/apps

You already have several apps or custom tabs on your Facebook page, and you might not even know it: photos, videos, likes and events. Consider adding another custom tab that displays your featured properties. This tactic is better than putting properties in your newsfeed because aggressive sales activity is not usually welcomed on Facebook. But if you highlight one listing each week, and then link to your custom tab that includes other listings, you give the reader a choice. To create a new custom tab, you have to use a third-party Facebook app like Short Stack, which is free for businesses with less than 2,000 fans.  It comes with several modules and is easy to use with drag and drop templates.

Watch for future Mortgage Fortunes for additional ways to harness the power of Facebook for your business.

http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

http://www.socialmediaexaminer.com/facebook-apps-for-custom-tabs/

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