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Green Homes

August 2, 2013
From Loan Officer John Hendley

From Loan Officer John Hendley

Eco-friendly or “green” homes may be good for the earth, but they can also be very good for homeowners! 

Various studies have concluded that homes with amenities that are environmentally friendly sell more quickly and also sell for a higher price.  According to a study done by the University of California Los Angeles and the University of California Berkeley, “green” homes, when officially designated by Energy Star, LEED for Homes and Green Point sell for 9% more than comparable homes not labeled as eco-friendly.

It appears that homebuyers are willing to pay more upfront for the cost-savings that a green home offers over the long-term along with the belief that they are making a positive difference.

What do homebuyers want when it comes to green features?  The main ones are all about function: double pane windows, energy saving appliances, insulation, and tankless water heaters.

So how do you market a green home? Well, differently than your average home. With a green home, you’re not just selling them on the beautiful crown molding. You’ve got more to offer!

Connect with buyers by appealing to the aspects that affect them in real world terms. Instead of green, eco-friendly, low toxin paint, etc. use real-world benefits that affect them: lower utility bills, safer materials for the family, and longer lifetime performance.

Building or listing a green property can mean more green in your pocket. Talk with your loan officer about other marketing opportunities.

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