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Using QR Codes To Attract Buyers

February 9, 2012

You can’t miss them. They’re everywhere. QR codes are on magazine ads, signs, in mailers, and even on T-shirts.

A QR code is a quick response bar code. It’s square and contains a random assortment of markings encoded to link you directly with online content. A person must have a smartphone with a camera and a QR code reader app, which is a free download. QR codes link to online coupons, email signup, sweepstakes entries, and websites.

A recent study shows QR code use grew 300% from 2010 to 2011.  So, what? Well, it opens the door to unique opportunities in real estate since QR codes are designed to reach people “on the go.”

  • Property signs: Perhaps the most powerful place to use a QR code! Homebuyers, actively searching for new digs, will often drive neighborhoods on their short list. Buyers want to find out as much as possible about any home before contacting an agent. By placing a QR code on the For Sale sign, you can link to your website where they can see the price, school district, and of course, interior photos. . And they can see all of that before they even drive away! Be aware that your website should be mobile-friendly since the buyer will be viewing it from their device.

Will buyers still call you if they can get the information they need from the sign? They will if they are interested… so get them interested by making it effortless to find out more about the house while they are still in front of it.

  • Business cards: Include a QR code that links to a welcome video in which you reintroduce yourself. “Thanks for scanning the QR code on my business card. I’m glad we’ve connected. I would like to be a resource for you in the real estate market, whatever you might need… advice, information, or an agent when you are buying or selling a home…”
  • Facebook link:  Make it easy for prospects to “like” your Facebook page or to friend you. Include a QR code on sales materials that link directly to your wall. Make sure to tell prospects what they can expect if they “like” you. Weekly market commentary? Discounts or free upgrades when building a home? Free tickets to a local home or remodeling show?

We live in an impatient society where information is expected instantaneously. QR code usage is highest, not surprisingly, among those 25-34 – early adopters who also happen to be the same age as first time homebuyers! That alone makes it a technology worth considering!

From Loan Officer Joy James

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