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Connecting with Customers During the Holidays

December 15, 2010

Are you running out of ideas for touching base with customers over the holidays? Since your business relies so heavily on relationships and the referrals that grow from satisfied customers, your holiday contacts need to be relational and personal.  Not easily achieved with a greeting card or calendar, try these ideas instead, or adapt them to fit your business.

Holiday open house: Invite customers to stop by your office or one of your models for a holiday lunch and learn. The event could include partnering with a decorator to present ideas for festive decor or share trends in color and window treatments for 2011. Consider giving away a gift certificate for the decorator’s business to one of the attendees – you’ll strengthen your relationship with both!  Or what about hosting a gift-wrapping lunch event, where your team offers their services to clients? It addresses a need most people have at this time of year and gives you a chance to catch-up over colorful paper and bows!

Online conversation starters: On Facebook or Twitter? Ask engaging questions of your online community – how are they celebrating the holidays?  Special traditions? Favorite recipes? Favorite or worst present as a child? Plans or resolutions for the New Year?  Ask inclusive questions relevant to all of the various holidays.  Then, share your own plans, as well as ways you are gearing up for 2011.

Put a Face to Your Business: Virtual communication becomes more personal when you put a face to the conversation. One way is to post a picture of your team on your website or in an email greeting as you enjoy a holiday lunch or decorate the office. Include a simple thank you along with a reminder that you appreciate their referrals.

Think Video: Don’t write this off as expensive or difficult. Your video doesn’t have to be professionally scripted or choreographed… just talk to a video camera and thank your customers for past business.  Then upload it to YouTube. From there, you can use the link in emails, on Facebook and Twitter. Of course, if you want to have fun with it, encourage your employees to join in and get creative. Research shows that video links encourage email opens, so be sure to include the word Video in the subject line.


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